It's two in the morning and a guest writes from their room: they want to know if they can get a late check-out and how to connect to the Wi-Fi. Reception is closed for the night, or the person on duty is busy with an arrival. The message sits on "read" until the next morning, and that silence can cost you a review or a direct booking. An AI agent can take care of that first reply: it responds at any hour and hands the conversation to reception when a person is needed. Here's what it can do for your hotel in Nerja.
What an AI agent is (and what it isn't)
An AI agent is a digital assistant that talks to your guests through the channels you already use — your website, WhatsApp or email — and carries out tasks following the rules you define. It doesn't replace reception: it doesn't welcome guests in person, hand over keys or resolve a complex incident. Its job is to free the team from repetitive tasks so it can focus on what only a person can do.
What tasks it handles in a hotel
In a hotel, the agent focuses on what repeats every day:
- Frequent questions. Breakfast times, how to connect to the Wi-Fi, pool and spa opening hours, or how to get to the hotel.
- Bookings and check-in/check-out info. It answers about times, late check-out or requests for a cot, and collects the request so it reaches the team.
- Local area information. Recommendations for restaurants, beaches or how to get to the Cuevas de Nerja or the Balcón de Europa.
- Hand-off to reception. When a request goes beyond what's expected, it passes the conversation to a person with the context already gathered.
Why it makes sense in Nerja
Nerja lives on tourism, and tourism doesn't keep office hours:
- Seasonal tourism with demand peaks. In high season enquiries multiply and a small team can't answer everything.
- Guests from many countries. The agent can respond in several languages, very useful in an area with so many international visitors.
- Questions at any hour. Travellers ask whenever it suits them, often outside reception hours.
How it works
The agent is trained with your information — hotel policies, hours, rates and the answers you usually give — and responds on your website and WhatsApp. If you use a booking engine, it can be connected if its API allows it; if it doesn't offer a connection, we find the most practical way for the request to reach you (for example, with an instant alert) without complicating the flow.
A working example:
- A guest writes on WhatsApp at midnight asking for a late check-out the next day.
- The agent replies instantly with the policy you defined and asks what time they need.
- It records the request where you agreed, so reception reviews it at the start of the shift.
- If they raise a complaint, it hands the conversation to a person with the context already gathered.
This is a working example, not a promise of results.
Limits: when it needs a person
What it doesn't do matters as much as what it does:
- Human hand-off. Complaints, refunds, incidents in the room or delicate requests go to reception.
- Sensitive data. It doesn't handle payment details or sensitive personal information.
- It doesn't invent availability. It only responds with the information and rules you give it.
- It doesn't replace the team. The welcome, the keys and the personal touch remain a job for people.
How much it costs: a custom quote
Each agent is built to measure, which is why we work with a custom quote: there's no single price, because the cost depends on the scope (channels, languages, number of integrations). The process usually follows these stages:
- Definition. We talk about your policies, hours, booking rules and the channels where you want to respond.
- Setup. We build the agent with your data and connect it to your tools.
- Testing. We validate it with you using examples before going live.
- Launch. We activate it and fine-tune it as we go.
Before we start you get a closed price.
Why Solaris for your hotel
There are many ways to approach artificial intelligence. This is how we work:
- Specialists in local businesses on the Costa del Sol. We understand the rhythm of a hotel and its guests, local and international.
- Custom, closed quote. You know what you'll pay before you start, with no lock-in and no small print.
- AI as part of your local strategy. The agent works alongside your Google Maps presence and your local SEO, not as an isolated piece.
- Real support. We build it, test it with you and adjust it whenever you ask.
The maths is simple: every enquiry that goes unanswered in high season is an opportunity that slips away, and that margin can cover the project. No promised figures: it depends on your volume.
How to get started
If you want your hotel to answer questions at any hour, the path is short:
- Tell us about your case via the contact form or by phone.
- We define together what you want to automate and which tools you have.
- We give you a closed quote and, if it fits, we build and test it with you.
Take the first step and discover our AI solutions for businesses on the Costa del Sol.