You've asked three agencies for a quote for your website in Estepona and none of them match: one says €450, another €1,800, and a third sends a PDF with twenty line items you don't understand. Before you sign anything, it's worth knowing what really drives the price, what usually falls outside the quote, and why two "identical" websites can cost three times as much. Here are the real numbers, with no small print.
Why quotes vary so much
It's not that some lie and others don't: it's that each one is selling something different. When two quotes are thousands of euros apart, it's almost always because one includes work the other doesn't even mention.
- Number of pages. A single-page website is not the same as one with home, services, about us, blog and contact. Each extra section adds design, content and time.
- Template or custom design. Reusing a proven structure makes the project cheaper; an exclusive design built from scratch for your brand makes it more expensive.
- Who writes the copy. If you provide it, the price drops. If a professional copywriter writes it, that's a service billed separately.
- Whether it includes an online shop. A catalogue with cart, payment gateway and order management is a far bigger project than an informative site.
- Special features. Bookings, multiple languages, integrations with your software or private areas add hours of development you have to account for.
The 3 plans and what each one includes
At Solaris we publish our prices so you don't have to ask for a quote blind. These are the three web design plans, a one-off payment with a fixed price:
| What we compare | Basic | Professional | Online shop |
|---|---|---|---|
| Price (one-off) | €180 + VAT | €350 + VAT | €450 + VAT |
| Pages | 1 page | Up to 5 pages | Shop with several sections |
| Who it's for | A quick, minimal presence | A business that needs to explain its service | Anyone selling products online |
| Responsive design | Yes | Yes | Yes |
| Technical SEO base | Yes | Yes | Yes |
| Contact form | Yes | Yes | Yes |
| Cart and payment gateway | No | No | Yes |
| Estimated timeline | 5-7 working days | 5-7 working days | Depends on catalogue |
What your quote includes and what it doesn't
Transparency starts by telling you what's not in there too. These two blocks save you the classic mid-project surprise:
It does include
- Responsive design for mobile, tablet and desktop
- Page structure and navigation
- Solid technical base: titles, speed and metadata
- Contact form and links to your socials and Google Maps
- Publication and go-live
It doesn't include
- Copy: the client provides it
- Photos: the client provides them (or AI images)
- Online shop in the €350 plan: only in the €450 plan
- Domain and hosting: these are separate recurring costs
- Ongoing SEO campaign: that's another service
Ideal for
Estepona businesses that want a clear, honest presence with no complications: from a single presentation page to a business selling online.
How we handle content
You give us the real material (what you do, where, how to contact you) and we build the structure. If you're short on photos, we can prepare them with our AI product images.
Recurring costs: what you'll pay each year
The design is a one-off payment, but a website lives online and that has running costs. They're not big, but it's worth being clear about them from the start so they don't catch you out:
- Domain. It's your address online (yourbusiness.es). It renews every year and usually costs between €10 and €20 per year depending on the type of domain.
- Hosting. It's the server where your website lives. The price depends on the provider and the traffic, and there are options from a few euros a month. At Solaris it may be conditioned by the project: we tell you clearly before we start.
- Professional email. Having hola@yourbusiness.es looks more professional than a generic address, and usually comes with the domain or a small email plan.
Simple rule: if someone offers you an "all-inclusive forever" price, ask what happens with the domain in year two. That's usually where the real cost hides.
Mistakes that make your website more expensive without you noticing
A project almost always spirals for the same reasons. These are the most common triggers, and all of them can be avoided:
Endless last-minute changes
Redoing sections over and over multiplies the hours. The healthy approach is to lock the structure at the start and keep revisions limited.
Not having the content ready
Copy and photos arriving in dribs and drabs stretch the deadline and disrupt the work. Preparing the material before you start saves time and money.
Adding features on the fly
"What if we also add bookings, a blog and multiple languages?" Every extra opens a new front. Better to decide at the start and budget for it.
Choosing on the lowest price alone
A cheap website nobody finishes delivering ends up costing a fortune. Always compare scope and timeline, not just the final figure.
How to choose the right plan for your business
You don't need the biggest website, you need the one that fits what you do today. Three questions and you've got it:
- Do I just need to be found and exist? The Basic plan at €180 + VAT gives you a page that presents your business, its location and how to contact you.
- Do I have several services or need to explain myself properly? The Professional plan at €350 + VAT spreads the content over up to 5 pages so each service has its own space.
- Do I sell products and want to charge online? Then you need the Online shop plan at €450 + VAT, with cart and payment gateway.
If in doubt, start with what you need now and expand later. A simple, well-made website beats a huge project that never gets finished. If your business is in Marbella, the details are in web design in Marbella; if you're on the coast, see web design in Estepona.
Why Solaris
We do web design from Marbella for businesses in Estepona and across the Costa del Sol, with one simple idea: you know what you're paying before you pay it.
- Fixed, published prices. €180, €350 or €450 + VAT, out in the open. No "request a quote", no line items appearing later.
- Clear timelines. A simple website is delivered in 5-7 working days if you give us the texts and photos at the start.
- No small print. We tell you in writing what's included and what isn't before we start, so there are no surprises.
- We know the local market. We understand how a business competes in Estepona and adapt the website to what a customer from here is looking for.
And if you want the website to really work for you, local SEO can help you gain visibility on Google Maps from €150/month + VAT, with no lock-in.
The return: one extra appointment pays for the website
Think about it cold. A €350 + VAT website is a one-off payment. If your average service leaves, say, €200, two new customers are enough to cover it entirely. From there, every person who finds you online and gets in touch is direct return. A website isn't a pretty expense: it's a tool that works while you serve your customers.