Someone has twisted an ankle on the beach, calls your clinic from their phone and asks three things: can you see me today, how much is the consultation and will you give me a certificate for work. All three are answered on your Google listing, or answered late by phone. The difference between a new patient and a lost call sits in those three lines.
The listing is your reception now
Many people who find a clinic on the map never reach the website: they decide on what they see there. And what they see is usually incomplete.
- Real hours, including holidays and August: a clinic closed at 14:00 in August that still shows as open gets calls it cannot answer.
- Services with their own names: "traumatology", "sports podiatry", "minor injuries". That is what separates you from a generic "medical centre".
- Photos of the entrance: the door, the lift, the street signage. In a building full of consulting rooms, knowing how to get in saves a call.
- Replies to reviews: no health details, but with judgement. A well-written "thank you, we are glad that…" says a lot.
Where the certificate fits in
The attendance certificate is one of the most repeated questions at reception, and it is almost never explained publicly. Making it clear on the website and the listing avoids frustration.
- Say whether you issue it and when: after the consultation, with the details the applicable rules require. The precise answer is a professional matter, not a marketing one.
- Explain the process: on the spot, by email or at the next visit. The more concrete, the fewer calls.
- Do not promise what depends on the professional: the website explains the procedure, it does not decide whether one is issued.
- Look after privacy: requesting health data over WhatsApp has implications; offer secure alternatives where possible.
What a clinic website needs
| Element | Why it matters |
|---|---|
| Phone visible without scrolling | In an emergency nobody looks for a form. |
| A page per specialty | Someone searching "sports podiatrist" wants their own page, not a list. |
| Team with names and qualifications | Trust in healthcare is built on identifiable people. |
| Indicative prices | Lower the barrier to the first call and filter enquiries. |
| An English version | On the Costa del Sol, a large share of patients search in English. |
A working example
Picture a physiotherapy clinic in Marbella with two physios and a full afternoon diary. Its listing says "physiotherapy centre" and its website only explains the centre's philosophy.
With one page per treatment —pelvic floor, sports, post-operative rehabilitation—, the real hours, the certificate policy explained and an English version, someone searching from a hotel or from home in Nueva Andalucía understands in thirty seconds whether you are their clinic. The diary fills with patients who already know what they will find.
What it costs and what is included
- Basic website — €180 + VAT: one page with services, hours, phone and location.
- Professional website — €350 + VAT: up to five pages, no shop. The usual choice for a clinic with several specialties.
- Local SEO — €150/month + VAT for the Local Pack (Google Maps listing) and €250/month + VAT for the Content Pack, with no lock-in.
Websites are usually delivered in 5 to 7 working days when content and photos are ready.
Why Solaris
We design websites for local businesses on the Costa del Sol with published prices and no lock-in. In healthcare we are especially careful with tone: informing without promising clinical outcomes and without exposing patient data.