A fashion store in Mijas doesn't just compete with the boutique on the corner: it competes with Instagram, with online shops and with the first impression your website makes when it opens on mobile. Your page isn't a digital leaflet — it's your shop window open 24 hours a day: the place where a customer decides whether to browse the catalogue, message you on WhatsApp or go to the competition. Here we explain, with examples and prices, what a fashion store's website needs to sell more.
Why your fashion store needs more than Instagram
Instagram is a great shop window, but you don't fully control it and it doesn't let you show your whole catalogue. Your website is the place where the customer arrives, understands your style and decides to buy:
- An Instagram profile doesn't replace a website. The algorithm decides what's shown and what isn't; your website shows the whole collection whenever the customer wants.
- A website builds trust with people who don't know you. Clear opening hours, address, prices and payment methods help a passing visitor become a customer.
- Mijas attracts tourists and foreign residents all year round. A website in two languages opens you up to an audience that doesn't always use Instagram in Spanish.
- Your website works 24 hours a day. While the shop is closed, it answers questions, shows the catalogue and captures WhatsApp messages.
What a fashion store's website must have, no question
This isn't a wish list: these are the elements that separate a shop that sells from one that just shows.
- A catalogue with real photos of your clothes. A lookbook or a digital shop window with real photos (not stock images) is your best salesperson.
- Sizes and availability. If the customer sees her size and knows there's stock, she's more likely to ask or buy without going back and forth.
- A WhatsApp button. Many people prefer to write rather than call; make it easy from every product.
- A link to your Instagram shop. The customer who finds you on Instagram moves to the website and back, without friction.
- Reviews and your Google Maps listing. Reviews are the social proof that convinces a buyer who doesn't know you yet.
Elements that turn a visit into a sale
Having a website isn't enough: it has to push the customer to buy or message you. These elements make the difference:
- A floating WhatsApp button in every section, not just the homepage.
- A clear call to action. An "Ask for your size" or "Reserve it" repeated naturally, not hidden at the end.
- A seasonal lookbook with the latest arrivals featured on the homepage.
- A welcome offer for first purchases: the nudge someone needs to give you a try.
- Testimonials with a name and town. "Laura, Mijas" is more convincing than "a happy customer".
Foreign customers in Mijas: your website in English
Mijas and the Costa del Sol attract visitors and residents from across Europe. If your website is only in Spanish, you're leaving out a significant part of your audience:
- An English version of the catalogue, prices and purchase conditions.
- Clear sizes and shipping for people buying from abroad or who don't know your sizing system.
- Contact options without barriers, like WhatsApp, that avoid the fear of making a phone call.
Mistakes that cost you sales (even if the website looks good)
- A catalogue without prices or stock. You force people to ask, and the customer goes to another shop that shows it.
- Endless forms. Asking for endless details just to ask "do you have this in a 40?". A WhatsApp button solves it in one click.
- Not replying on WhatsApp for hours. Today people expect a reply within minutes, not the next day.
- A website without HTTPS or slow on mobile. If it's slow or shows "not secure", the customer leaves before seeing anything.
- Not measuring anything. Without knowing what people look at and what they abandon, you improve blind.
How much a fashion store's website costs in Mijas
It's not an expense: it's the tool that opens your shop to the world. At Solaris we work with fixed prices, no surprises:
Basic Website
€180 one-off payment + VAT
- 1-page website with catalogue
- Responsive design (mobile-first)
- WhatsApp button and Google Maps
Professional Website
€350 one-off payment + VAT
- Up to 5 pages (catalogue, collections, contact)
- English version
- Advanced local SEO
- No online shop
Online Store
€450 one-off payment + VAT
- Catalogue with products, sizes and stock
- Payment gateway
- Order management
Do the maths: one sale or new customer a month already covers the website. The rest is profit. If you want to really sell online, see our guide to web design for online stores.
Local SEO: get found when people search "clothes shop Mijas"
The most beautiful website is useless if it doesn't appear on Google. Local SEO is what makes your shop show up on the map when someone searches for fashion in your area: optimising your Google Maps listing, managing reviews and working the words your customers use. At Solaris it starts from €150/month + VAT, no lock-in. Note: nobody can promise you the first position; what we do is put you on the map and work so more people find you.
Why Solaris for your fashion store
There are plenty of agencies in Marbella. We work differently:
- Specialists in local businesses on the Costa del Sol. We understand how Mijas customers shop and what they expect from a fashion website.
- Fixed, published prices. €180, €350 or €450, with no "request a quote" and no surprises on the invoice.
- Delivered in 5-7 working days. No months of waiting.
- We help you with Google Maps and reviews. We don't just build your website: we put it to work.