In Marbella the competition between gyms is brutal: chains, boxes, boutique studios and personal trainers all fight for the same member. Your website isn't a brochure for people to get to know you — it's the salesperson that closes the membership. If it only informs and doesn't push visitors to book the trial class, every visit that doesn't convert is a member signing up with the gym next door. Here's what your gym's website needs to turn visits into sign-ups.
Why your website is your 24-hour salesperson
A potential member doesn't call you first: they search for you on Google, open your website and decide in seconds whether it's worth coming to try. Your website works while you're teaching a class or closed for the night:
- It works when you can't. It answers questions about opening hours, prices and classes at 7 in the morning or at midnight, without anyone having to pick up the phone.
- It closes the sale. A good website doesn't just inform: it guides the visitor to book the trial class or leave their details for the membership.
- It makes the first impression. If the website looks outdated or slow on mobile, the visitor assumes the gym is too.
That salesperson charges no commission, never gets tired and never goes on holiday — it just needs to be well built.
What your website absolutely must have
To sell, a gym's website has to answer the questions of someone who's one step away from signing up. Here's what you can't skip:
- Opening hours and classes. Gym floor and group class schedules visible at a glance. If they're hard to find, people give up and leave.
- Trial class booking. A button or form to book the first free or trial class. It's the step that turns a curious visitor into a member.
- Membership plans and prices. A clear joining fee and monthly fee. Hiding prices doesn't create interest — it creates mistrust and calls you could have avoided.
- Real photos of your facilities. The gym floor, the machines, the classes and the atmosphere. Stock photos stand out and hurt your credibility.
- Google Maps and reviews. Your location with a map and your members' ratings on display. It's the social proof that convinces most.
Mistakes that cost you members
A pretty website isn't enough if it makes these mistakes: each one is a member lost before they ever set foot in your gym.
- Burying the trial class. If the visitor has to search for where to sign up, you lose them. The booking should be visible in every section.
- Hiding your prices. Anyone who can't see the monthly fee assumes it's expensive or there's small print, and keeps comparing with another gym.
- Stock photos. Facilities that aren't yours breed mistrust. Show your real gym.
- A slow website that breaks on mobile. Most people search from their phone. If it takes more than 3 seconds, they're gone.
- No reviews or Google listing. Without ratings, someone comparing options has no reason to choose you.
How much a gym website costs in Marbella
It's not an expense: it's the tool that fills the gym floor. At Solaris we work with fixed prices, no surprises:
Basic Website
€180 one-off payment + VAT
- 1-page website focused on winning members
- Opening hours, prices and contact
- Trial class booking button
- Google Maps and WhatsApp button
Professional Website
€350 one-off payment + VAT
- Up to 5 pages (classes, facilities, prices)
- Integrated class booking
- Optimised gallery and reviews
- Advanced local SEO
Do the maths: two memberships a month already cover the Professional website. The rest is profit.
Local SEO for gyms: get found on the map
Even the most beautiful website is useless if you don't show up when someone searches for "gym in Marbella" or "gym near me". Unlike someone browsing social media, the person searching on Google Maps has already decided they want to train — they're just choosing where. Local SEO is what puts you on the map: optimising your Google Maps listing, earning and managing reviews, and ranking for the words people use when they want to train. At Solaris it starts from €150/month + VAT, with no contract.
Why Solaris for your gym
There are plenty of agencies in Marbella. We work differently:
- Specialists in local businesses on the Costa del Sol. We build websites for restaurants and hairdressers in the area; we understand your market and your members.
- Fixed, published prices. €180 or €350, with no "request a quote" and no surprises on the invoice.
- Delivery in 5-7 days. No months of waiting.
- A website built to sell. Every website we make is designed to win members, not just to look nice.
- A bilingual website when you need it. Marbella has a large foreign community that trains too; we'll build the English version so you don't lose that market.