September and January are the two moments when a language school in Nerja wins or loses its term. In those weeks, dozens of people search on their phone for "English academy Nerja" or "Spanish classes for foreigners Nerja", compare several options and decide fast. If your website does not make the levels clear, does not show the enrolment calendar or does not make sense in English, that enrolment goes to another school. Here is what its website needs to fill its groups, with fixed prices.
The moment of decision: September and January
A language school does not sell the same all year round. It has two peaks, and the website must perform at its best right then:
- September concentrates the term's enrolment. Families back from holiday and new students decide the term in weeks.
- January brings the second wave of sign-ups. New year's resolutions and students changing schools generate another peak.
- Tourists and residents search in different months. A visitor may want an intensive; a resident, a year-long course.
- Whoever decides compares on their phone. The student checks levels, timetables, prices and reviews before calling.
Your website cannot be a static brochure: it needs a calendar and enrolment section with each term's dates and the places left.
What a language school website needs
These pieces make the difference between a website that informs and one that enrols:
- Well-organised levels and courses. A1 to C2, with intensives, conversation and support classes.
- Term and enrolment calendar. Start, enrolment deadlines and places per group.
- Transparent prices and vouchers. How much a term, an intensive or a pack of classes costs.
- A free level test. A form to request it lowers the barrier to first contact.
- Native teachers and small groups. Photo and qualifications of the team, plus max students per class.
- Official exam preparation. Cambridge, DELE or IELTS, with a dedicated page.
Attracting foreign students who want to learn Spanish
Nerja has a well-established British and Nordic community. A significant part of your potential students are looking for Spanish for foreigners: an opportunity many schools miss out on by not having a bilingual website.
- A genuinely bilingual version, not a half-translated one. A section in natural English, with "Spanish courses", "levels" and "enrolment" written properly.
- Spanish for foreigners as a flagship course. Summer intensives and year-long courses.
- Testimonials labelled as an example of how it works. We do not invent real students: we show how they would look.
- In-person vs online classes. Many residents want the online option; state it because it sells.
- Practical information for newcomers. Where you are, how to get there and your opening hours.
Mistakes that cost you enrolments
There are very common mistakes that push the student towards another school:
- Not publishing prices. If the student cannot see how much the term costs, they go to the school that does publish it.
- A Spanish-only website. In Nerja, giving up English means giving up residents and tourists.
- Endless forms. Asking for ID number, address and exact level on first contact puts people off; a WhatsApp button works better.
- Not replying quickly. In September, with no answer for hours, the student enrols elsewhere.
- A website that does not look good on mobile. If the page falls apart, the student leaves.
- Not measuring anything. Without knowing which pages people visit, you improve blindly.
How much web design costs for your school in Nerja
At Solaris we work with fixed prices and a one-time payment. Delivery takes 5 to 7 working days if you provide the texts and images:
Basic
€180 one-time + VAT
- 1-page website
- Courses, levels and contact
- WhatsApp button
- Responsive design
Professional
€350 one-time + VAT
- Up to 5 pages
- Courses, calendar and team
- English version
- No online shop
Online shop
€450 one-time + VAT
- Everything in the Professional plan
- Online shop
- Sell vouchers and enrolments
- Card payment
Do the maths: a student enrolling on a year-long course already covers the Professional website. The rest is margin.
Local SEO and Google Maps: so they find you in Nerja
The prettiest website is useless if nobody finds it. Local SEO is what makes your school appear on the map when someone searches for "English academy in Nerja" or "Spanish classes Nerja". Google ranks local results by relevance, distance and prominence; nobody can guarantee you the first position, and be wary of anyone who does. What you can do is work on your listing and reviews. How it works, in our guide to Local SEO on Google Maps.
- A complete Google Maps listing. The right category, opening hours, photos of the classroom and the courses.
- Real, answered reviews. Asking for them at the end of each term strengthens your local prominence.
- Website and listing linked. Having each point to the other reinforces consistency.
- Useful content for the area. One page per course and a clear mention of Nerja.
Why Solaris for your language school
Many agencies build websites. We work differently:
- We understand the Costa del Sol and its foreign audience. We work with local businesses in the area.
- Published prices and a one-time payment. €180, €350 or €450 + VAT, with no hidden fees.
- We speak clearly. We do not promise positions or magic results.
- A website designed to enrol. Every page pushes the student to ask for their level test. Take a look at our web design service.