In Torremolinos you don't sell flats to people from the same street: you sell to buyers from the UK, Germany, the Netherlands and Scandinavia who search for a second home in the sun from their sofa. That search usually starts on Google and, more often than not, ends on a website that isn't in their language or doesn't show the properties the way it should. Here we explain, with fixed prices, what your real estate website needs to win over that foreign buyer and the owners who want to sell.
Foreign buyers are your main customer
Torremolinos has been the gateway to the Costa del Sol for international buyers for decades. If your website isn't built for them, you're leaving out your biggest market:
- Many of your buyers don't speak Spanish. British, German, Dutch and Scandinavian buyers search for property in their own language; if your website is only in Spanish, they bounce within a second.
- They buy from a distance before travelling. They decide which properties to view weeks before boarding a plane, based only on what they see on your website and on the portals.
- There's a large expat community already living here. Foreign residents who move within the area or invest to rent out. They search in English too.
- Trust is won on the first visit. A well-kept website with real photos and clear prices makes foreign buyers contact you instead of another agency.
What a real estate website in Torremolinos must have
This isn't a wish list: these are the elements that today separate an agency that wins clients from one that just has an online business card.
- A property search with filters. By area, price, bedrooms and type (flat, penthouse, townhouse). Buyers want to find what they're looking for in two clicks, not scroll through an endless list.
- A complete property listing page. Each home with a photo gallery, price, square metres, features and a description. The listing is your advert: the better it's built, the more enquiries it generates.
- An integrated map. Each property shown on the map with a clear location. For a foreign buyer, knowing whether it's five minutes from the beach or the town centre makes all the difference.
- An English version, at minimum. In Torremolinos, English isn't an extra: it's your sales language.
- Contact details visible at all times. Phone, WhatsApp and a form accessible from every page, with no searching required.
What converts: seller lead generation and WhatsApp
A real estate agency doesn't live off selling alone: it lives off having properties to sell. Your website has to work in both directions.
- A "What's your property worth?" form. It's the best seller lead generation tool: a neighbour who wants to sell or rent leaves their details and you gain a property without leaving the office.
- A floating WhatsApp button. Foreign buyers usually prefer to write rather than call, especially with the time difference. Make it easy for them.
- Clear calls to action. "Book a viewing", "More photos", "Contact us": every section should push towards a specific action, not leave the visitor lost.
- Professional photography. A property with dark or crooked photos won't sell, however good the price. The image is your first — and sometimes only — chance to sell.
- A "sold" section or testimonials. Showing closed deals builds trust with a buyer who's hesitating.
Mistakes that cost you sales (even if the website looks good)
- Not having the website in English. In Torremolinos it's the most expensive mistake: you lose the bulk of your market before they ever meet you.
- Outdated properties. Homes already sold that are still listed, or no visible price. Buyers lose trust and leave.
- Endless forms. Asking for name, phone, email and ten more fields just to enquire about a property. A WhatsApp button or a two-field form removes the friction.
- Slow on mobile. Most people search for property on their phone. If it takes more than a couple of seconds, they go to whichever portal.
- No map or unclear location. Foreign buyers don't know Torremolinos' streets: if they can't see the map, they can't get their bearings.
How much a real estate website costs in Torremolinos
It's not an expense: it's the tool that brings you buyers and owners. At Solaris we work with fixed prices, no surprises:
Basic Website
€180 one-off payment + VAT
- 1-page website with property listings
- Responsive design (mobile-first)
- Property search with filters
- WhatsApp button and Google Maps
Professional Website
€350 one-off payment + VAT
- Up to 5 pages (properties, about you, services)
- Property pages with gallery and map
- Seller lead generation form
- English version
- Advanced local SEO
Do the maths: a single commission from selling one property in Torremolinos easily covers the Professional website. The rest is profit.
Local SEO on Google Maps: get found when people search for property in Torremolinos
The most beautiful website is useless if it doesn't appear on Google. Local SEO on Google Maps makes your agency show up on the map when a buyer searches "apartment in Torremolinos": it optimises your listing, gets and manages reviews and strengthens your presence for the words your customers use. At Solaris it starts from €150/month + VAT, no lock-in.
Why Solaris for your real estate agency
There are plenty of agencies on the Costa del Sol. We work differently:
- Specialists in local businesses on the Costa del Sol. We know the local property market and its foreign buyers; we do web design in Marbella and along the coast built to sell.
- Fixed, published prices. €180 or €350, with no "request a quote" and no surprises on the invoice.
- Delivered in 5-7 days. No months of waiting.
- We help you with Google Maps and reviews. We don't just build your website: we put it to work so you show up when people search for property in Torremolinos.