No one commissions a renovation on impulse: first they search for you on Google, look at your finished projects and, if they like what they see, ask for a quote. If that first glance doesn't show real photos, an easy way to reach you or proof you work professionally, they move on to the next company. In Marbella, where every flat and villa is an opportunity, your website is the first piece of work a client sees from you. Here's what a renovation company's website needs to fill your diary with visits and quotes.
Why a Marbella renovation company needs a website (not just Instagram)
Instagram is great for showing your work, but it doesn't close clients. A website does, and for three reasons that weigh double in Marbella:
- There are lots of second homes and foreign owners. They renovate from abroad, don't know anyone locally and decide based on what they see on Google, not a neighbour's recommendation.
- A renovation is an expensive, trust-driven purchase. Nobody hands over €30,000 to the first person they find. Your website is where you prove you're serious: licences, insurance, finished projects.
- Word of mouth no longer reaches far enough. With new neighbours, residents' communities and clients coming and going, a website that works 24 hours a day is the salesperson that never sleeps.
What your website must show, no question
This isn't a wish list: these are the elements that today separate a renovation company with a full diary from one waiting by the phone.
- Photos of finished projects, not stock images. Your client wants to see your real work: kitchens, bathrooms, terraces. A gallery of projects is your best salesperson.
- Before and after. Nothing convinces like the same room renovated. Give it a whole section: it's your most honest proof.
- Clear services. Full renovations, bathrooms, kitchens, terraces, new builds: let the client know in two seconds whether you do what they need.
- Proof of trust. Licences, liability insurance, years of experience and a written guarantee. In renovations, trust is 80% of the sale.
- An easy quote request. A short form or a WhatsApp button to ask for a price without having to call.
How to turn a visit into a quote
Having a website isn't enough: it has to push the client to write to you. These elements make the difference:
- WhatsApp with photos of the project. The client sends a photo of their kitchen and asks for a price. Make it easy and they'll write; make it hard and they'll find someone else.
- A call to action in every section. "Request your quote" repeated naturally, not hidden at the bottom of the page.
- A two-step form. Name and phone number, nothing else. You talk about the rest during the visit, which is where renovations are closed.
- Visible reviews. Google reviews convince more than any slogan. If you have happy clients, show them.
Mistakes that cost you jobs (even if you do great work)
- An empty gallery or one full of stock photos. If you don't show your work, the client assumes you have no experience. One finished project is worth ten promises.
- No indicative prices or timelines. Even though every job is different, giving a price range per type of renovation builds trust and filters out people who aren't your client.
- A slow website or one that looks bad on mobile. Many people search on their phone while visiting the property. If it doesn't load, they leave before seeing anything.
- Not replying for hours. A quote that takes three days loses the job. Today clients expect a fast reply, not one next week.
How much a renovation company's website costs in Marbella
It's not an expense: it's the tool that fills your diary with jobs. At Solaris we work with fixed prices, no surprises:
Basic Website
€180 one-off payment + VAT
- 1-page website with gallery
- Responsive design (mobile-first)
- Quote request form
- WhatsApp button and Google Maps
Professional Website
€350 one-off payment + VAT
- Up to 5 pages (services, projects, about)
- Gallery and before/after
- Form and WhatsApp
- English version
- Advanced local SEO
Do the maths: one average renovation in Marbella already pays for the Professional website. The rest is profit.
Google Maps: get found when people search "renovation company Marbella"
The most beautiful website is useless if it doesn't show up on Google. Local SEO on Google Maps is what makes your company appear on the map when someone searches for renovations in your area: optimising your listing, getting reviews and appearing in the local pack. At Solaris it starts from €150/month + VAT, no lock-in.
Why Solaris for your renovation company
There are plenty of agencies in Marbella. We work differently:
- Specialists in local businesses on the Costa del Sol. We've built websites for real estate agencies and architects in the area; we understand your market and your clients.
- Fixed, published prices. €180 or €350, with no "request a quote" and no surprises on the invoice.
- Delivered in 5-7 days. No months of waiting.
- We help you with Google Maps and reviews. We don't just build your website: we put it to work so you show up on the map.