Open your website on your phone right now. Does it take ages to load? Do the photos look blurry? Do you have to zoom in to read anything? If you hesitated for a second before sending the link to a client, you already have your answer. Your website is your cheapest shop window and, very often, the one costing you the most in lost customers. Here's when a redesign is worth it, when it isn't, and how to do it without losing the rankings you already have.
Signs your website has gone stale
You don't need to be an expert to spot it. These are the signs we see again and again:
- It looks bad on mobile. If people have to zoom or the buttons are hard to tap, over half your visitors are leaving.
- It loads slowly. A heavy website drives the visitor away before they even read what you offer.
- It looks a decade out of date. An old-fashioned look signals distrust, even when your service is excellent.
- There's no way to measure anything. If you don't know how many people contact you from the site, you're deciding blind.
- You're embarrassed to share it. That uneasy feeling about not wanting to send it over WhatsApp is a very clear sign.
Full redesign vs partial improvement
You don't always have to tear everything down. Before spending, it's worth deciding what your project actually needs:
- Partial improvement. If the structure works and the design is salvageable, sometimes fixing speed, adapting mobile and modernising sections is enough.
- Full redesign. If the skeleton is old, patching it up costs more than starting fresh with a solid base.
- The cost test. Add up what you'd spend patching it month after month and compare it with doing it properly once.
In many cases, a partial improvement is the first step and the redesign comes later. In others, dragging out the old site only delays the inevitable.
Fixing the current website vs redesigning from scratch
So you can see it at a glance, here's the honest comparison between the two options:
| What we compare | Fixing the current website | Redesigning from scratch |
|---|---|---|
| Cost | Low at first, but grows if you keep patching | One-off payment, you know the cost from day one |
| Time | Quick changes, in batches | One concentrated week of work |
| Risk | Low if SEO stays intact | Medium if URLs and redirects aren't handled |
| Result | A visible but limited improvement tied to the old base | A modern, scalable base built to last for years |
The process, step by step
A redesign isn't just a change of appearance. It's an ordered process so you don't lose what already works:
1. Audit
We review which pages bring traffic, what's used and what's surplus before touching anything.
2. Structure
We define a menu and a journey that guide the visitor towards contact.
3. Design
We apply your identity with a modern, fast and mobile-friendly look.
4. Copy
We rewrite the messages so the client understands in seconds what they gain with you.
5. SEO migration
We keep the URLs that rank and set up 301 redirects so you don't lose positions.
6. Launch
We publish, check speed and links, and measure the first results.
This is the same order we follow in our web design service in Marbella.
What NOT to do in a redesign
The costliest mistakes are rarely about design, but about not accounting for what you already have:
- Changing URLs that already rank. If a page brings you traffic from Google, don't move it without good reason.
- Forgetting redirects. Old addresses should keep leading to the right content with a 301.
- Launching without measuring. Without analytics and goals set up, you won't know if the redesign improved anything.
- Losing your contact details. Keep your name, phone number and address identical so you don't weaken your local SEO.
When it's worth it (and when it isn't)
Let's be honest, because not everyone needs a redesign right now:
- It's worth it if your website isn't bringing you contacts, looks bad on mobile or conveys an image far from your real quality.
- It's worth it if you've just changed business, services or area and the content no longer fits.
- It's not worth it if you've just launched a website that works and you simply fancy a cosmetic change.
- It's not worth it if the real problem is visibility, not design: there, what's needed is working on rankings.
A redesign can help you convey what you do more clearly, but it doesn't replace a visibility strategy.
Reference prices
At Solaris, website design and redesign is a one-off payment, with no surprises and no monthly fees:
One page
€180 + VAT
Ideal for a simple landing page or a single-service business.
Up to 5 pages
€350 + VAT
A complete website without an online store, for companies and local businesses.
Online store
€450 + VAT
With a cart and payment gateway, ready to sell online.
A simple website is delivered within 5-7 working days if you provide the texts and images. Do the maths: a couple of new clients already cover the redesign.
Why Solaris
We work differently and we like it to show:
- Fixed, published prices. €180, €350 or €450, no "request a quote" and no small print.
- We think about SEO from day one. We redesign so you don't lose the rankings you already have.
- Local businesses on the Costa del Sol. We know the market in Marbella, Estepona, Mijas and the surrounding area.
- We explain every step. You know what we do, why, and what results to expect.