Your website works, but it no longer represents you. You built it years ago, it looks small on a phone, it loads slowly and it does not show up where it should. The question is not whether it is bad: it is whether it is worth fixing or starting over. In this guide we explain when to redesign, what a good redesign includes and which mistakes cost you rankings along the way, with clear prices and no empty promises.
Signs that your website has gone stale
A site does not have to be broken to be losing you customers. These signs often go unnoticed because you live with them every day:
- It looks bad on mobile. If people have to zoom or scroll sideways to read, many visits leave before finding what they came for.
- It takes too long to open. A site that takes several seconds to show content loses visitors before they have read anything.
- There is no clear way to contact you. If the phone or WhatsApp is hidden, interest cools before the call.
- It is not in English. In Marbella and the Costa del Sol a large part of the audience searches and buys in other languages.
- It does not reflect the level of the business. A polished image builds trust before the customer knows you.
Old website vs redesigned website
It is not about looks: it is about what the site can do for your business. This table sums it up at a glance:
| What we compare | Old website | Redesigned website |
|---|---|---|
| Mobile | Looks small or broken | Designed mobile-first |
| Speed | Heavy images and slow loading | Optimised images and quick loading |
| Contact | An email hidden in the footer | WhatsApp, phone and form visible |
| Language | Spanish only | An English version where it helps |
| SEO | No titles or planned structure | Structure and copy with real keywords |
| Maintenance | Nobody has touched it in years | Editable and updatable by you |
What a good redesign includes
A serious redesign is not about changing colours: it is about rethinking the site so it works for your business. These are the pieces that cannot be missing:
1. Structure and content
We reorder the sections so visitors find what they are looking for and know how to contact you with no effort.
2. Responsive design
The site looks and works well on mobile, tablet and desktop, which is where the visit is really decided.
3. Speed
Optimised images and light code so the page opens fast, including on a mobile connection.
4. English version
When your market justifies it, a bilingual site opens the door to international residents and visitors.
5. Data and SEO
Consistent titles, descriptions and business details so Google understands what you offer and where.
6. Measurement
Basic analytics to know where visits come from and which pages really work.
Redesign or rebuild: how to decide
You do not always have to start from scratch, and you cannot always keep what you have. The decision depends on three things:
- The content still works. If the copy is still valid and only the design fails, a redesign keeps the work already done.
- The technical base holds up. If the site can be updated and made fast, there is no point throwing it away.
- The strategy has changed. If your business is no longer the same, rebuilding lets you rethink the structure from the start.
Either way, it is worth planning what happens to the page addresses you already have and to the ones already appearing on Google.
Common mistakes in a redesign
A badly planned redesign can cost you what you had already gained. These are the mistakes we see most often:
- Copying the old site as it is. Changing the look without rethinking the content leaves the same underlying problems.
- Changing every URL without planning. If pages that already rank disappear with no redirect, what you built is lost.
- Forgetting mobile. Designing for desktop first and adapting later usually ends in an awkward mobile version.
- Measuring nothing. Without analytics you will not know whether the redesign improved or worsened results.
- Leaving the site untouched again. A redesign is not the end: it is the starting point for keeping it alive.
How much a website redesign costs in Marbella
At Solaris we work with fixed, published, one-off prices, with no surprises:
Basic Website
€180 one-off + VAT
- 1 page with the essentials
- Responsive design
- Basic SEO optimisation
- WhatsApp and contact button
Professional Website
€350 one-off + VAT
- Up to 5 pages (services, team, pricing)
- English version
- Gallery and reviews
- Advanced local SEO
For an online store with a cart and payment gateway the project is €450 + VAT. And if what you need is to be found on the map, local SEO starts at €150/month + VAT, with no lock-in. You can see more detail in how much a website costs in Marbella.
Why Solaris
There are many agencies in Marbella. We work differently:
- Local business specialists on the Costa del Sol. We understand the market and the kind of customer looking for your services.
- Fixed, published prices. €180 or €350 (€450 for the online store), with no "request a quote" and no surprises on the invoice.
- Delivered in 5-7 working days. No months of waiting if you provide the copy and images.
- We think about SEO from the start. Consistent structure and data so you do not lose what you already had, and we help you with your Google Maps listing and reviews.
Do the maths: a single new customer a month already covers the Professional website. Everything after that is profit.