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AI Solutions · Marbella

AI agents for travel agencies in Marbella: 24/7 support and more bookings

September 8, 2026 7-minute read

At a travel agency in Marbella, the best enquiries arrive when no one can answer them: a client asking about a cruise at ten at night, a tourist writing in English on WhatsApp, or someone requesting a quote on a Sunday. If you don't reply within minutes, that traveller asks another agency. An AI agent answers for you at any time and in several languages. Here we explain, without jargon, what it can do for your agency.

What an AI agent is for a travel agency

An AI agent is an assistant trained on your agency's information (destinations, prices, hours) that chats with your clients on WhatsApp, your website chat or email. It isn't a rigid chatbot with canned answers: it understands what people ask and replies with your data.

  • It answers real questions. Destinations, prices, documentation, deadlines: with your agency's info, not generic replies.
  • It learns from your catalogue. We feed it your services, prices and conditions so it answers accurately.
  • It works 24/7. While your team rests, the agent captures enquiries and leaves the lead ready.

Travellers ask at any time (and in several languages)

Marbella is an international destination: your clients speak Spanish, English, German, Russian… and they ask outside business hours.

  • It replies in the client's language. The agent understands and answers in several languages, which is key on the Costa del Sol.
  • No waiting. The traveller asking at midnight won't wait for you to open: either you reply, or they go to another agency.
  • Every unanswered lead is a lost sale. An AI agent makes sure enquiries don't go unanswered.

What an AI agent can do for your agency

  • 24/7 support on WhatsApp and chat. It answers questions and collects the client's details at any time.
  • Lead capture. It asks which trip they want, when and on what budget, and hands it to you organised.
  • First quotes and bookings. It gives guide prices and schedules the appointment with a human agent.
  • Reminders and follow-up. It reminds clients about payments, documents and departures, and follows up with interested clients.

How it fits with your current team (it replaces no one)

An AI agent doesn't take work away from your team: it makes their work easier. It handles the repetitive tasks and leaves your agents the enquiries that really need a person.

  • Your team focuses on selling. The agent filters repeated questions and only escalates the enquiries with real potential.
  • No unattended clients. Enquiries that used to be lost now get an immediate reply.
  • Consistent information. Every client receives the same prices and conditions.

Typical use cases in a Marbella agency

Although every agency is different, these are the most common uses:

  • Cruises and packages. The agent answers questions about itineraries, dates and prices and leaves the lead qualified.
  • Weekend getaways. It handles demand peaks in season without overwhelming the team.
  • International clients. It replies in English or German to tourists and foreign residents.
  • Off-season. It keeps lead capture going in slow months at no extra staffing cost.

How much an AI agent costs for your agency

Every agency is different, so we don't work with a fixed price: the cost depends on what you want to automate (WhatsApp only, website chat, bookings, several languages…). We prepare it to measure and give you a clear quote before starting.

Want to know what it would cost for your agency? Request your custom quote or see everything we do in AI Agents.

Why Solaris for your travel agency

There are many agencies in Marbella. We work differently:

  • Specialists in AI for local businesses. We already work with hotels and restaurants in the area.
  • Everything from Marbella, in your language. Local, in Spanish and English. Discover our AI solutions.
  • No jargon. We set it up and teach you how to use it, without you needing to understand programming.
  • Scalable. Start with the basics and expand whenever you want.

Frequently asked questions

It's an assistant trained on your agency's information that chats with your clients on WhatsApp, chat or email, answers questions and captures leads at any time.
Yes. It understands and replies in several languages, which is key in Marbella with so much international clientele.
Yes, it's one of the most common channels. It can also handle your website chat and email.
No. It handles the repetitive tasks and leaves your agents the enquiries that need a person. It's a reinforcement, not a cut.
It depends on what you want to automate. We prepare a custom quote before starting, with no commitment.
It usually takes a few days from when you send us your agency's information.

Does your travel agency want to answer every enquiry, at any time?

Tell us what you'd like to automate and we'll propose a custom AI agent for your agency.